The new Honda Civic is ready to meet the European market and the carmaker has now released a smartphone app to support the launch of the car, with this aiming to connect with customers at an emotional level.The Honda Civic App was developed by Nexus/H and aims to become a part of the buying process, being included in a wider marketing plan that also includes printed catalgoues, as well as other online and offline channels.
Here are the key features of the new app:
An interactive “hot spot” to demonstrate the imaginative Honda “Magic Seats” system with a fun game that shows the variety of items that can be conveniently stored within the flexible interior and luggage area.
An interactive “hot spot” to demonstrate the imaginative Honda “Magic Seats” system with a fun game that shows the variety of items that can be conveniently stored within the flexible interior and luggage area.
A dynamic 360 degree viewing facility that provides a virtual tour of the interior space and equipment that becomes even more involving with the iPhone version which uses an accelerometer.
Users can create their own “wind tunnel” experiment through the smartphone mic and discover some of the key aerodynamic and handling characteristics of the new Civic.
Ability for users to “explore models” and to create their own new Civic, choosing model, engine, grade, colour, etc., with a social media and email facility to post and share their model on Twitter or Facebook.
The Honda Civic mobile app is now offered for download in over 20 European markets, being available at the app Store and Android Market.
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